Reflection

Working on the client project as a group has been a good experience so far. It really shows the different qualities and abilities that people have. It is always nice getting a different perspective and having people who think of things in a different way. I think that the best part of the project would have to be the cooperation that has happened with the group. I think the biggest challenge is probably meeting outside of class because everyone has a different schedule and sometimes its difficult to get everyone together at the same time. In the future I would like to make sure that there can be cooperation and effective group work skills. I am really pleased that so far I have not had any really issues with reliability of my group and we always get our tasks done in a timely manner.

Dual Coding Theory

The image presented uses the dual coding theory as a part of its advertising campaign. First it presents an image of a locker room and what appears to be the exit to a football field. I gathered it was a football field since its a Nike football ad. This is similar to the exits you see in popular football films and they usually have something written above the exit. In this case, 'practice like champions' is written above it. This gives a sense that its a practice locker room and that Nike is the gear used by many professional football teams. I feel like the 'we believe' is not a part of the picture, but a text box added to the picture. This would imply that Nike believes that using their product makes one 'practice like champions' and in a real game Nike's products will make them champion athletes. The visual gives football players something to relate to when practicing, while the verbal portion which I would consider to be the words inspire the consumer that Nike's product is the product of champions.